10 Easy Makeup Tricks for Women Over 45

It’s no surprise that Americans love looking good. In fact, in the United States, consumers spend $8.4 billion every single year on cosmetics alone. However, while makeup and skincare aficionados may be inundated with tips and tutorials from 20-somethings on how to contour a chiseled cheekbone or master the smoky eye, information on how to get those looks once you hit a certain age is few and far between. Before you mess up another makeup look, find out what the masters know about getting that perfect face on in a flash. Get acquainted with these tricks for makeup for older women and you’ll look (and feel) like a million bucks in minutes flat.

Prime your eyelids.

Even if you don’t have particularly oily eyelids, using primer can help reduce some of the visible signs of aging and keep your makeup put all day.

“Our skin becomes thinner as we age, especially around our eyes,” says Stephanie Jones, licensed esthetician and owner of The Blushery in Beacon, New York. “As the eyelids become thin, they also become slightly transparent, resulting in uneven tones of purples, blues, and reds. Tap a very thin layer of eye primer to the lids to even out the tone to a neutral color, which will result in a more vibrant, long-wearing eye shadow application.”

And prime your face, too.

While you may be contending with larger pores and fine lines when you’re in your 50s, the right primer can help you fight back. “A thin layer of thick primer applied to moisturized skin will instantly smooth texture and reduce the appearance of large pores and fine lines, allowing foundation to glide seamlessly,” says Jones. It’s one of the easiest tricks for makeup for older women.

Move makeup outward from the center of your face.

Though conventional wisdom tells us to apply our makeup in full coverage, doing so can actually fail to cover up some of the signs of aging, says Jones.

“Start with a good creamy foundation around the center of the face where it needs the most coverage and tends to be the most vascular and prone to blemishes—like the nose, nasolabial folds, and cheeks. Blend outward towards ears, hairline, and neck with a fluffy, flat brush for the most even application, and to buff out any harsh lines,” she recommends.

Fill in your brows.

The age of the skinny brow has come and gone, but for many women over 50, channeling that inner Cara Delevingne is easier said than done. “As we age, our brows tend to stop growing back after waxing and tweezing. They also start to sprout some unwanted grays throughout,” says Jones. “A brow gel, similar to mascara, but with much less opacity, is the perfect fix. Take the brow gel wand and brush throughout brows in and upward and outward motion to fill in sparse spots and to coat grays.”

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